The use of 3D renderings is far from new, but the commercial building industry, particularly the athletic market, is only just beginning to realize the intrinsic value of this technology. Beyond the obvious benefits of bringing to life a client’s vision for a venue in a multi-dimensional way, 3D renderings can reveal important insights regarding facility vulnerabilities and bring to light underutilized areas with untapped profit potential. Over the past three decades, Sightline Commercial Solutions has had the privilege of participating in some of the largest athletic venue builds and renovations in the country and has utilized 3D renderings with most of these projects. Read on to learn how we use these highly detailed graphics to help owners, managers and architects envision improvements and identify underutilized spaces throughout their venues.
Expert Insights
SEEING BEYOND THE VISION: HOW 3D RENDERINGS CAN REVEAL A VENUE’S HIDDEN POTENTIAL
By offering clear and detailed visuals, illustrating spatial planning and conveying aesthetic and design intentions, 3D renderings can both affirm and inspire architectural design and help all parties understand the full potential of a venue. To learn more about how this technology has proven pivotal in shaping and reshaping viewing experiences that foster deeper connections between supporters and their beloved teams, click here.
Project Highlights
EXPLORIA STADIUM
For the 2024 soccer season, we worked with the management team at Exploria Stadium in Orlando, FL, to convert a section of previously underperforming seating on the lower level beneath the scoreboard into a members-only section for the most devoted fans of MLS’ Orlando City SC and its NWSL affiliate club, the Orlando Pride. To create a space that would entice fans and drive memberships, we worked with the facility manager to conceptualize and draft a 3D rendering depicting a premium viewing space with wider access, luxurious swivel seats, personal tables and unobstructed field-level sightlines.
HYUNDAI FIELD
When Hyundai signed on as the new corporate sponsor of Georgia Tech’s Bobby Dodd Stadium (now called Hyundai Field), they wanted a memorable way to highlight their sponsorship. We used 3D renderings to bring to life an innovative presentation space in the stadium’s VIP riser area, known as “The Nest.” Using all-weather SC90 Platforms, we designed and installed a pedestal stage where Hyundai showcases a new car at each game. VIP drink rail and ADA ramps add to the accessibility and ambiance of this truly unique viewing experience.
CAM HENDERSON CENTER
The home arena of Marshall University’s men’s basketball team lacked a range of viewing experiences, so we collaborated with the facility manager to create a realistic representation of a four-tier VIP seating area. Equipped with padded chairs, personal tables and guardrail – all colored or outlined in the Thundering Herd’s iconic Kelly green – the area offers unobstructed views of the court and a higher-end (and higher-priced) gameday experience.
KYLE FIELD
To help officials at Texas A&M University visualize a close and captivating experience for Aggies football fans, we designed a rendering for an end-zone seating section that features aluminum platforms, safety guardrail, cushioned swivel chairs, tables to hold food, beverages and personal belongings, and attachments for supporting school-branded padding.
M&T BANK STADIUM
When the Baltimore Ravens expressed interest in adding sideline and end zone seating to their home stadium, we created a rendering showcasing an exclusive and versatile viewing section along the field. Complete with platforms, ramps, a standing-only area and colored padding, the section is perfect for those who seek a close and intimate field-level experience.
Product Highlights
Constructed with lightweight, aluminum interlocking frames and marine-grade plywood infills, our SC90 Platform are cornerstones of the Sightline Commercial Solutions portfolio. Providing exceptional strength, versatility and durability across all applications, our single-sided SC90 platforms are constructed of structural 1, grade 1 plywood and intended for interior use or temporary use outdoors. They are available with a variety of surface options, including our popular HDPE textured surface, as well as carpet, plyron, painted wood, T&G wood, laminates and more.