Game-Changing Stadium Upgrades that Score Big with Fans

With the Big Game just days away, the 2023-24 football season will soon be over. Already, venue owners and facility managers across the country are preparing for next season by planning improvements to help increase tickets sales, attendance and fan engagement. Demand for immersive and versatile viewing options continues to drive the evolution of professional and collegiate football stadiums. Whether it’s the incorporation of cutting-edge technologies, the installation of hospitality and VIP suites, or the optimization of underutilized areas and assets, our team has the expertise and capabilities to conceptualize and implement upgrades that transform and elevate the live sports experience. To offer inspiration, below are seven arena projects where Sightline Commercial Solutions has delivered solutions worthy of extra points.

Our Work

CLEVELAND BROWNS STADIUM – SIDELINE SEATING

Sideline seating sections have become increasingly popular due to their proximity to players and the action on the field. A prime example of this can be found at Cleveland Browns Stadium, where we brought a unique gameday viewing experience to Cleveland’s North Coast Harbor District. Using 3-D laser scanning technology, our team captured precise measurements of the sidelines and built the foundations for VIP seating systems using weather-resistant aluminum SC97 platforms and clear anodized IBC guardrail. 

CAESARS SUPERDOME – STYLISH FLOATING RAILING

As part of a major renovation for the Caesars Superdome, our team enhanced the venue’s safety and added a touch of elegance by fabricating helical glass railing on floating walls at the 200/250 Loge Levels and 500/600 Terrace Levels to create “super vomitories” with unobstructed views of the scoreboard and field. Additionally, our custom engineered glass divider rails pair with VIP seating at the North End Zone Premium Seating and Club sections to create a comfortable, exclusive atmosphere for Saints fans.

MERCEDES-BENZ STADIUM – LUXURIOUS AND “LOFT”-Y SEATING

Consisting of five private areas with flexible lounge seating, high-top tables and chairs, and unobstructed views of the field, the AT&T Lofts at Mercedes-Benz Stadium offer VIP treatment for Falcons fans seeking a premium experience. Our team custom engineered and installed 775 linear feet of glass guardrail topped with stylish anodized aluminum handrail, along with sections of black powder-coated VIP Drink Rail with perforated panels, to enhance the safety, convenience and luxury of this previously underutilized space.

BILL SNYDER FAMILY STADIUM – SHAMROCK ZONE

Our team played a key role in transforming the south concourse at Bill Synder Family Stadium into the Shamrock Zone and revolutionizing the gameday experience for thousands of Wildcats fans. Featuring permanent concessions, video boards and a 13,500 square foot club space with a kitchen and lounge area, 3,900 linear feet of our custom fabricated picket, mesh, glass, cane and drink railing can be found throughout the main concourse, suite level, office level and southeast viewing terrace.

COMMONWEALTH STADIUM – MODULAR SEATING SYSTEM

We upped the game at Commonwealth Stadium in Edmonton, Alberta, by installing SC97 seating riser systems designed to create premium viewing options with added elbow room. By implementing these specialized viewing decks in two main sections, the physical space for a single spectator was increased from approximately 4.5 square feet to an average of 8 square feet. For each of the upgraded sections, where there had been 300 tightly packed seats, there are now seven levels of completely open viewing decks.

BANK OF AMERICA STADIUM – FIELD-LEVEL VIP SEATING

To enhance the field-level viewing experience at Bank of America Stadium, we paired seating risers with Griprail and high-performance, low-maintenance composite decking to deliver an exclusive VIP section for avid Panthers fans. Luxurious Zera Chairs from DreamSeat add comfort and a distinctive, upscale look. The section also can be configured with our camera platforms to provide unobstructed sightlines for media and camera operators.

SOFI STADIUM – 14 MILES OF RAILING

Home to the Los Angeles Rams and the Los Angeles Chargers, SoFi Stadium marks the biggest commercial railing project we have ever undertaken. An unprecedented 73,000 linear feet (or 14 miles) of our railing – in nine different styles and 125 different configurations – can be found inside and outside the state-of-the-art, amenity-rich facility – from the seating bowl and suites to the concourse and vomitorium areas, as well as the monument stairs and canyons on each side of the venue. Additionally, more than 5,000 linear feet of multi-line LED Aisle Rail add safety and ambiance to the massive seating bowl area.